Future Forward Talent: A Virtual Experience for all HR Leaders
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At achieve Engagement’s virtual Talent Branding 2024 event, we're bringing together the brightest minds and most thought-provoking speakers in HR to share compelling new case studies and tools which could revolutionize your Employer Branding and Talent Acquisition efforts. Get ready to transform your approach to talent acquisition and employer branding, and learn more about the innovative strategies and tools that are delivering remarkable results for your peers and competitors. Learn powerful ways to enhance your Internal Communications, DEI and Employee Engagement, including the use of AI.
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This event will bring together industry experts, thought leaders, and professionals to share insights, best practices, and case studies to foster engagement, build strong employer brands, and streamline talent acquisition and internal communications within organizations.
[ 2024 SPEAKERS ]
Co-Hosts
Zech Dahms
Community & Culture Program Director
achieve Engagement
Jody Ordioni
Chief Brand Officer & author of The Talent Brand
Brandemix
Speakers
Martyn Redstone
Founder
BotJobs
Cameron Moore
Employer Brand & Recruitment Marketing Program Manager II
Snap Inc.
Todd Raphael
Director of Marketing
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Talent Technologies
Kim Wilkes
Head of Talent Attraction
Zapier
Stephen Stewart
Head of Talent Brand and Employee Engagement
RingCentral
Brian Fink
Talent Acquisition Partner
McAfee
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PROGRAM AGENDA
11:30 - 11:40 ET
Opening Remarks & Welcome
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Zech Dahms, Community & Culture Program Director at achieve Engagement & EX Leadership Network
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Jody Ordioni, Chief Brand Officer, Brandemix & author of The Talent Brand
11:40 - 12:25 ET
Scaling AI in Talent Branding: Introducing the Crawl, Walk, Run Framework
​Speaker:
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Martyn Redstone, Founder at BotJobs​
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This session will introduce you to our tried and tested framework for strategically implementing AI, using the "crawl, walk, run" framework.
This session is designed to guide you through each phase of AI integration, from initial adoption to advanced application. We’ll demonstrate the effective use of AI at each stage, discuss how to measure success, and learn when it's appropriate to advance your AI initiatives. Whether you're just starting out or looking to enhance your existing AI strategies, this talk will provide valuable insights into how to ensure a successful AI implementation.
12:30 - 1:00 ET
Leveraging AI for Content Creation
Speaker:
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Cameron Moore, Employer Brand & Recruitment Marketing Program Manager II at Snap Inc.
We’ll have a facilitated discussion to learn how your peers are leveraging AI to create better content at scale. Specifically for Talent Brand professionals in the HR and Talent Acquisition space. Let’s talk about current tools, techniques, and prompt engineering!
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Be prepared to learn:
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Intro level AI Prompting for HR professionals
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How to generate 10 ideas that can lead to multiple pieces of content off one prompt
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How AI can help you rewrite boring copy (“tweets”, Job Descriptions, EVPs, Mission Statements, summarize notes, etc)
1:05 - 1:35 ET
The Storytelling Success Story at RingCentral
​Speakers:
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Todd Raphael, Director of Marketing at Talent Technologies
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Stephen Stewart, AVP, Talent Brand and Employee Engagement at RingCentral
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RingCentral needed to improve its Customer Support talent, but the company was not a household name. This made it difficult to attract harder-to-find talent in high volume (it needs to hire 600+ new call-center roles annually).
You'll hear how RingCentral pulled it off, in this interactive session with a live interview and your questions.
Expect to learn about:
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RingCentral's hybrid approach to storytelling through digital campaigns and in-person events
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Its use of social channels including Facebook, TikTok, and LinkedIn
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How RingCentral improved not just recruiting but retention
If you're looking for real results, actual metrics, and an in-the-trenches success, join this session.
1:40 - 2:25 ET
A Deep Dive into Recruitment Analytics
Speakers:
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Colleen Kelly, VP Digital Media Solutions & Analytics, Buyer Advertising
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Natasha Cuomo, VP Strategic Partnerships, Buyer Advertising
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This session takes you behind the scenes of one of the country’s leading recruitment marketing agencies where you’ll see real-world case studies that leverage cutting-edge data and technology to build the perfect talent pool. Discover how they use meaningful source metrics to increase ROI and eliminate wasted ad spend for some of the most prestigious healthcare institutions in the nation.
Walk away with actionable strategies you can use to efficiently attract more qualified professionals in any industry, including healthcare.
2:30 - 3:00 ET
Building Your Brand as a Global, Remote Organization
Speaker:
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Kim Wilkes, Head of Talent Attraction at Zapier
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In today’s globalized work environment, building a cohesive and strong brand across diverse locations is crucial. This session will explore practical strategies for creating an authentic and resilient brand as a remote organization.
Learn how to listen to employees, candidates, and customers through surveys, and use AI to gain insights and shape your brand vision.
Discover how Zapier developed its brand by engaging with stakeholders, iterating based on feedback, and launching a transparent jobs page to attract the right talent. Get actionable tips on project planning, fostering asynchronous collaboration, and continuously evolving your brand to reflect your organization’s values and culture.
3:05 - 3:50 ET
Mastering Talent Acquisition: Employer Branding is your Sourcing Magnet
Speaker:
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Brian Fink, Talent Acquisition Partner, McAfee
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​Employer branding is your company’s vibe, your magnet. Showcasing what makes your workplace unique and desirable will only amplify your recruiting and sourcing efforts. How can sharing authentic stories, highlighting your culture, and celebrating employee successes make your brand visible where top talent hangs out? In this session, Brian Fink will show you how to create the magnet and utilize it to activate and raise engagement with every touchpoint, inching you nearer to closing top talent.
3:50 - 4:00 ET
Closing Remarks & Thoughts
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Zech Dahms, Community & Culture Program Director at achieve Engagement & EX Leadership Network
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Jody Ordioni, Chief Brand Officer, Brandemix & author of The Talent Brand
[ WHY ATTEND ]
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FREE to attend, thanks to our incredible event supporters!
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Amazing content from an exciting speaker lineup of thought leaders.
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Interact with speakers and peers in a LIVE virtual setting.
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All registrants get access to the content On-Demand.
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Earn SHRM & HRCI recertification credits.
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