Driving Engagement Through Culture and Communications

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ABOUT

As organizations embrace new combinations of remote and on-site working, we are connecting with our employees more frequently and in a greater variety of ways. And “hybrid”, “hot-desking”, and “hoteling” may have replaced the familiar phrases like “foosball”, “free food” and “happy-hour Fridays” to reflect our perks and culture.

In essence, the emergence of ways to communicate and new technologies to capture and disseminate information may be the cause of greater confusion rather than the collaboration we hope for.

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What effect has this all had on strategic communications? What does this mean for successfully branding your culture of collaboration, cohesion and community? This day promises to bring ideas to the forefront and solutions to the table. 

You can expect to learn about…

• Talent Branding and storytelling 

• Revitalizing your purpose and culture virtually

• Attracting, embracing and engaging a dispersed and diverse workforce

• Perfecting the narrative of diversity and belonging through amplifying the voice of your employees 

• Demonstrating inclusivity through powerful communications   

HOST

SPEAKERS

AGENDA-AT-A-GLANCE
(All Session Times in ET)

11:30am-11:45am

11:45am-12:30pm

12:30pm-1:50pm

1:50pm-1:55pm

1:55pm-3:15pm

3:15pm-3:55pm

3:55pm-4:00pm

Welcome and Setting the Stage

Jody Ordioni - Founder - achieve Engagement

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Keynote Session: Driving Culture Revitalization during Virtual Times

Praneeth Kumar - Head of Internal Communications - Volvo Group

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Framing Purpose and Culture

The power of words have been known to unlock ideas, inspire action and change the world. When they are carefully woven together, they have the ability to break down silos, build trust, and get buy-in for any organizational initiative.  This requires a thoughtful balance of art and structure. Three renowned subject matter experts will help you understand why and how to perfect your narrative and encourage employees to own it and live it.

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Nell Derick Debevoise -  Founder and CEO, Inspiring Capital; Author, Going First: Find the Courage to Lead Purposefully and Inspire Action

Howard Winer -  Senior Manager, Employee Communication - Salesforce

Anjan Thakor -  Director of Doctoral Programs & Professor of Finance - Washington University

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Break

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Amplification and Storytelling

Woven into the fabric of every organization are stories of struggles that yield success. These stories are as unique as fingerprints and important in shaping the main story of our organization.

Yet it's true that the authors and narrators who comprise our talent community may be focused on work, distracted by personal lives, or immersed in world affairs. While there is no “one size fits all” strategy to capture and amplify their voices, or deliver the stories needing to be told...In this session, we will hear from three people who will share their own approaches and tools to help us on this front.

David Bator - VP - Achievers

Michael Berardo - VP, Learner Engagement Manager - Citi  

Ginger Hardage - Founder - Unstoppable Cultures; Former SVP, Culture & Communications - Southwest Airlines

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Closing Keynote Leadership Panel

The day will close with a panel of thought-leaders sharing more about the opportunities to build culture & engagement through leveraging internal communications.

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Moderator:

Anna A. Tavis, Ph.D - Associate Professor & Academic Director of Human Capital Management - NYU School of Professional Studies

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Panelists: 

Rebecca Gallagher - VP, Internal Communications & Engagement - 2U

Liz Corey - CHRO, Velosio

Jennifer Scott, DPhil - Clinical Assistant Professor, PR and Corporate Communication - NYU School of Professional Studies, Division of Programs in Business

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Closing Remarks

CONTINUING EDUCATION CREDITS

This event is approved for 6 recertification credits from both SHRM & HRCI.